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3 Seller Mistakes You Can’t Afford To Make

Michael McKenna

Michael McKenna is an associate broker and the president of WEICHERT, REALTORS® – New Colony, with offices in Columbia, Md., Mount Airy, Md...

Michael McKenna is an associate broker and the president of WEICHERT, REALTORS® – New Colony, with offices in Columbia, Md., Mount Airy, Md...

Nov 1 3 minutes read

Selling your home is an emotional part of life. We want you to be as prepared as possible. We'll make sure you won't make these 3 mistakes sellers most commonly make.  


1. Attachment Issues 

Problem: You love your home, and expect buyers to see all the irreplaceable memories that you shared in it. This attachment often leads to failing to make proper repairs that can dramatically increase the home’s value and think professional staging is unnecessary. 

Solution: Make sure you’re truly ready to sell. This can be a very emotional process and you need to be fully committed to selling. Once you’ve decided you’re all in, start thinking of your home as a business transaction. 

We understand how important your home is to you, and are here to make sure you stay on track!


2. Pricing Panic

Problem: You list your home for more than recommended.  After a few months of your home being on the market, you start to panic.

Solution: Correctly price your property. Overpriced properties end up driving the price down. Correctly pricing your home can lead to a bidding war, often ending in an offer above asking price.

We will show you homes similar to yours so that we can gauge an appropriate asking price. We also will take a look at Westborough’s average days on market so you can know what to expect. 




3. Ineffective Marketing

Problem: Your home has been for sale, you’ve attracted some buyers, but no one loves your home quite yet.

Solution: Selling a home is no different than selling a product. In order to sell effectively, you must market and advertise. Every listing we get receives a Facebook advertisement. We boost each post to an audience of 20,000 potential buyers, getting your home the maximum attention it deserves. 

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