Why Do Sellers Choose The McKenna Group?

How long has it been since you last sold a home?  The McKenna Group sells homes every week, and we do it by listening to our clients’ needs and making ourselves available to our clients whenever they need us. We will help you to price your home to sell in this market, and then advertise your home to the right audience. This may be your first time selling a home in Maryland, but we’ve been selling homes here for years. We serve Howard County, Frederick County, Montgomery County, Anne Arundel County, Baltimore County, Baltimore City, and Carroll County.

We start with a detailed analysis that looks at recent sales of similar homes in your area, plus other comparable homes that are currently on the market. These current homes are your competition. You want to have the best house of all of those in the same price range. You want buyers to feel they just can’t pass it up.

Your price should compel buyers to have an interest in your home and to want to see it. Price it too low and buyers wonder if something is wrong; price it too high and you exclude the most likely buyers. Plus, a home priced too high sits on the market, again causing buyers to wonder what is wrong. And let’s say you do manage to find a buyer at a higher price. Then, if it doesn’t appraise for that amount, the buyer’s financing is denied. You’re back to square one.

Let us help you to set the right price, right from the start. Then, we will market your home to the home-seekers mostly likely to buy in your area and in your price range.

As members of the Weichert, Realtors® franchise, we have an extra strong search-engine strategy that directs online shoppers to our website to see our listings immediately. We invest heavily in what is called “paid search.” That means that a wide range of search terms will result in Weichert.com being among the first results.

What is truly unique is the Weichert Contact Center. When potential buyers visit a Weichert website, they can click for more information or call our toll-free number to talk to a local Realtor® seven days a week. We can follow up with them immediately during business hours or the very next day. No one gets lost in the shuffle.

Showing your home is easy. Our automated system lets you accept or decline showing requests by e-mail, on your smart phone, cell phone or home phone. We’ll place a secure lockbox on your door to make it convenient for licensed Realtors® to preview your home and bring their clients by for showings without you needing to be there.

The next step is receiving an offer on your home! Our Realtors® have been extensively trained in the techniques and psychology of negotiation. We will negotiate on your behalf so that you get the potential buyer’s best offer on the table for you to consider.

If the offer is a little low, you may want to make a counteroffer. If you make a counteroffer and the buyer doesn’t match it, we can help you to set aside the emotions of the negotiation and advise you on your best move. We will uncover what is most important to you and to the buyer so that the negotiation can keep moving forward and an agreement will be reached.

And even once the contract is signed, we will continue to negotiate for you through the home inspection and settlement. We take the lead on each stage of the home-selling process, and that means less stress for you! Call us anytime with questions, even if you’re not yet our client.

Call (410) 381-3336 or e-mail mmckenna@weichert.com to connect with us right away.

If you are also buying a home, we can handle that too. Click here to learn more about the benefits we offer to buyers.


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